Who’s Buying CBD Energy Drinks: Gen Z, Millennials, or Boomers?

The CBD beverage market has exploded with interest, and energy drinks infused with cannabidiol are quickly becoming the most talked-about products on shelves. Each generation approaches this category differently, driven by lifestyle, priorities, and openness to new wellness experiences. The question remains—which group is buying the most?

Millennials Lead the Charge

Millennials represent the largest audience for CBD energy drinks. This group values wellness, clean ingredients, and mental balance, making CBD a natural fit. Reports from Market Research Future show millennials dominate the broader CBD beverage category, motivated by curiosity and trust in plant-based alternatives.

Many millennials have shifted away from sugary, high-caffeine drinks toward options that support productivity and focus without the crash. CBD blends with caffeine provide exactly that balance—stimulation without overstimulation. These buyers often research product quality, lab testing, and brand transparency before committing to repeat purchases.

For millennials, CBD energy drinks symbolize self-care through smarter choices. They are willing to pay more for premium products that deliver a combination of health, taste, and authenticity.

Gen Z Drives Innovation

Gen Z buyers are redefining beverage culture. This generation thrives on social discovery, digital content, and unique experiences. Surveys from Brightfield Group reveal Gen Z consumers experiment with CBD beverages at higher rates than any other demographic. They see these drinks not only as sources of energy but also as lifestyle accessories.

Gen Z consumers gravitate toward brands that deliver creativity and shareability. Flavors such as blood orange or guava capture their attention, while packaging design and influencer partnerships build emotional connection. For them, CBD energy drinks fit seamlessly into routines that value balance between performance and relaxation.

They also prioritize sustainability and identity alignment. Companies that showcase environmental responsibility and inclusive branding earn stronger loyalty among these young, trend-driven buyers.

Boomers Explore with Caution

Baby Boomers show growing curiosity toward CBD beverages but at a slower pace. Many have already adopted CBD through oils, capsules, or creams for sleep or joint relief. The transition to energy drinks comes from increased education and exposure through younger family members.

Older consumers appreciate clear labeling, measured doses, and trusted testimonials. They seek drinks that help maintain vitality and mental clarity without discomfort or unwanted effects. Though their participation remains smaller compared to younger demographics, Boomers represent an untapped opportunity for brands that communicate safety and simplicity.

Market Insights and Direction

Millennials dominate — Wellness-focused products with clear benefits and clean ingredient lists continue to attract their spending power.
Gen Z shapes the future — Authentic digital storytelling, adventurous flavors, and eye-catching packaging capture attention quickly.
Boomers expand slowly — Trust, education, and reliability hold greater influence than trends or aesthetics.

CBD energy drinks unite three generations under one evolving trend: natural energy with purpose. Millennials drive the market today, Gen Z fuels its evolution, and Boomers extend its long-term potential. Each group reflects a different stage of adoption, yet together they transform how society defines energy, focus, and wellness in daily life.